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Latest Single Inspired Luke Bryan's New Business Venture

Modern country Songs | Latest Single Inspired Luke Bryan's New Business Venture | Country Music Videos
Photo credit: DM Newsi/ET

One of the best-known and leading artists in country music just announced a new line of products that's bound to get the attention of everyone who enjoys the outdoors, but the inspiration for the line comes from a unique place!

Partnering with one of the experts in outdoor apparel, Cabela's, Luke Bryan is adding a brand new collection to his already popular brand 32 Bridge that is already sold exclusively at Cabela's. 

Dubbed "HFE" the new collection has been "created by people who love the outdoors and for people who love the outdoors". It takes its name from the country star's latest single "Huntin', Fishin', and Lovin' Every Day"

Luke's single debuted on March 14th, 2016 and peaked at #18 on Billboard's U.S. Country Airplay chart, while nailing a spot in the Top 20 on their U.S. Hot Country Songs chart. 

The newest line of apparel from the beloved country star takes it's name not only from his song, but from his personal mantra. 

"I grew up hunting, fishing and loving the outdoors in Lee County, Georgia. No matter where you may be from, my hope is living the HFE lifestyle will make you feel complete. The song 'Huntin', Fishin' and Lovin' Everyday' embodies who I am as a person and an artist and I want to share that with all of you. This way of life allows us to step back, take in what is around us and connect with our family and friends. The outdoors. That's our place. That's where we're most at home. That's who we are."

Check out the full line of HFE products over at Cabela's website, and check out the singer's announcement below! 

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