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Miranda Lambert Announces Exciting New Business Venture

Miranda lambert Songs | Miranda Lambert Announces Exciting New Business Venture | Country Music Videos
Photo credit: Scott Dudelson/FilmMagic

Miranda Lambert's love for animals started at an early age, since growing up her home had an "open door policy" regarding animals. As a teenager, she volunteered at the Humane Society of East Texas, and ended up adopting her first rescue dog, named Delilah. 

Since achieving country superstardom, Lambert and her mother, Beverly, established the MuttNation Foundation™ in 2009, which is an organization "with the mission to end animal cruelty, neglect, and homelessness." The organization runs a shelter in Oklahoma, and also hosts the annual "Cause for the Paws" fundraising event and concert, which has raised over $1.5 million so far.

Now, Lambert is taking her love for animals to the next level, by partnering with pet product company Petmate® for her own brand of pet products, MuttNation™ Fueled by Miranda Lambert.

Lambert announced the news in a press release on Monday (Mar. 14), revealing the brand's debut  at the Global Pet Expo from March 16-18 in Orlando, Florida. The collection will include bedding, collars, leashes, apparel, and more, all designed in Lambert's "country chic" style with a "rock & roll flair." One of the line's signature products is a collection of six plush dogs, each designed after a real-life rescue dog, including Lambert's first rescue, Delilah.

Lambert's dog, Waylon, with items from her new collection. Photo Credit: Petmate

Every purchase made from Lambert's line of products will help fund the rescue and adoption programs at MuttNation. Lambert spoke about her excitement over the partnership, and her hopes for how the funds can be used to help rescue dogs:

"The creation of MuttNation is a dream come true. It's an extension of me and my mom's love for all dogs and our goal of helping every dog find a happy, loving home. We are beyond thrilled to have Petmate as a committed and trustworthy partner that shares that same vision. There are millions of beautiful dogs looking for homes and it is our hope that in addition to raising money, we will raise awareness to the joy of adopting a shelter pet."

Such exciting news! We always love it when stars use their fame to help give back in some way. 

You can tune in below to watch Lambert perform "You're the Reason God Made Oklahoma" at the 2010 "Cause for the Paws" with her father, Rick.

Congratulations to Lambert on her new business venture!

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