“Don’t kick a cow chip on a hot day” was likely the slogan for waste management in Texas before the iconic “Don’t mess with Texas” emblem came around in 1986.
“Don’t Mess with Texas”, a campaign funded by the Texas Department of Transportation, was an effort to reduce roadway littering . Throughout the 1980’s and 90’s, Texas saw a roughly 72% decrease in littering on major highways.
In addition, the slogan unintentionally became appropriated into a nationwide “Texan identity statement”- due in large part to the numerous Texan celebrities who appeared on the commercials.
Back in 2000, our favorite Texan, king of country George Strait, stars as a fake ‘director’ on a highway. His mock ‘assistant’ is trying to inspire him, showing him a mini horse, cowboy boots, a glittered jacket; all to no avail.
Watch the video below to see George’s funny response, and the important message the “Don’t Mess with Texas” campaign represents.
‘Litter’ did we know: Other famous Texans who have starred in these ads include Willie Nelson, Warren Moon, George Foreman, LeAnn Rimes, Erykah Badu, Owen Wilson, Matthew McConaughey, and Chamillionaire, to name a few.
Interested in becoming a partner?
Contact us for more info.