Following his shocking reveal that he's teamed up with the company behind Ryman Auditorium Shows, the Ryman Hospitality, Blake Shelton has finally revealed concept photos for his forthcoming bar chain, "Ole Red."
The first of what is expected to be many "Blake Shelton themed" bars is set for a 2018 opening, with an estimated cost of $20 million. The first and largest location - coming in at 26,000 square feet able to accommodate two live bands simultaneously - of the chain is to be built on lower Broadway in Nashville, Tennessee.
While this business endeavor is the most expensive entertainment based project to hit the area since the Bridgestone Arena back in 1996, from the looks of it, Ole Red will more than pay for itself. Unsurprisingly, the massive music venue is projected to tower in at two stories in a striking red color.
The second venue is suspected to be opened on the grounds of Miranda Lambert's former Pink Pistol store in Tishomingo, Oklahoma. Shelton recently purchased the property shortly after Lambert announced the closing of her Tishomingo location, to be later reopened in her home state of Texas.
"We want to be able to connect in real time," said Ryman Hospitality chairman/CEO Colin Reed according to Yahoo! News. "If you think about brands like Planet Hollywood, 10, 12, 15 years ago, they exploded in popularity with the belief that Arnold Schwarzenegger was going to walk in the door. They served lousy food and Arnold never showed up, and the brand went in the toilet. This is not going to be that way. We're going to have great food, great beverages, great retail, and we're going to make sure that [Blake's] persona is central to this business."
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