Ford fans rejoice! Last year Ford hinted at the reinvention of the Bronco and Ranger in the form of a proposed contract between themselves and the United Auto Workers. Flash forward to the 2016 Presidential debates, the Republican presidential candidate called out Ford for allocating jobs to Mexico, later resulting in the confirmation of the Bronco’s return.
“We hate to see the products go to Mexico,” representative for Ford’s Michigan plant Bill Johnson told the Detroit Free Press. “With the Ranger and the Bronco coming to Michigan Assembly that absolutely secures the future for our people a lot more than the Focus does.”
Johnson – whether he intended to or not – therein confirmed the Bronco’s return with his statement. The company is investing a combined estimated $700 million for the renovation of the Bronco and Ranger making their returns as early as 2017 for the Ranger and 2020 for the Bronco according to US Cars Today.
Ford has made the move to transition its U.S. based factories to focus more on the manufacturing of trucks and away from their smaller models such as the Focus. Their decision was based on the fact that smaller cars are both more expensive and less profitable to manufacture than trucks so the shift would both cut costs while increasing profits.
Production for the Bronco came to a halt back in 1996 in favor of a new F-series based SUV, the Ford Expedition. Speculation over the discontinuation of the SUV revolved around the infamous O.J. Simpson car chase where he made police car chase history within a white Ford Bronco two years prior.
After teasing a 21st century Bronco for years on end, Ford is finally giving the people what they want. With the most previous Ford Bronco model rolling off the production line nearly twenty years ago, frankly 2020 cannot come soon enough.
Take a trip down memory lane and check out the original commercial for the 1966 Ford Bronco in the video below!
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