Arby's / YouTube
The latest trend for vegans and vegetarians is meatless meat. It’s been around for a long time, but thanks to social media and YouTube videos, it’s much more present these days.
Take the company Tofurky, for example. It’s been around since 1980 creating plant-based food like ham style roasts, sausages, and deli slices.
Even fast food joints are getting in on meatless meats! Burger King is now home to the Impossible Whopper, which is their signature burger with plant-based burger patty.
McDonald’s and KFC are also working on meatless burgers and meals. But Arby’s has gone a different direction. The fast food chain, whose tag line is, “We Have The Meats,” just debuted a new tagline: “We Have the Megetables.”
In a new video posted to their official YouTube account, Arby’s created what they call a “marrot,” which is a meat carrot. A “megetable” is apparently a meat vegetable.
The video shows how to create the “marrot,” which is made from turkey breast. After cutting the turkey breast into carrot-like slices, season it with salt and white pepper, you roll it in a cheese cloth and plastic wrap. Next, you tie the ends and cook it in a sous vide. After it’s cooked, you roll it in dried carrot juice powder to be completely covered, and roast in the oven for an hour.
Back in May, Arby’s said in a statement that they are not interested in exploring plant-based meat options. Read the full statement below.
“Arby’s is not one of the restaurant companies interested in working with Impossible Foods. The chances we will bring plant-based menu items to our restaurants, now or in the future, are absolutely impossible.”
See Arby’s video on how to make a “marrot” below.