The ‘Traveller’ Returns: Chris Stapleton Visits His Hometown In New Truck Commercial

Ever since Chris Stapleton‘s groundbreaking performance at the CMAs last fall, the “Traveller” has found himself going from place to place across the country for various concerts, awards shows, and other gigs. But earlier this month, he made a special trip to a place he holds close to his heart…his hometown of Paintsville, Kentucky.

While in Paintsville, Stapleton made a generous donation to his high school’s music program. After he learned that students at the school had to share musical instruments, Stapleton teamed up with Ram, ACM Lifting Lives, and the Mr. Holland’s Opus Foundation to donate $57,000 worth of new instruments. 

Stapleton also performed two free shows at his school, and some footage from one of those concerts was included in a new commercial for Ram Trucks with Stapleton as the star.

The commercial shows Stapleton driving through his hometown, walking into a coffee shop, and singing at his old high school. All of the locals welcomed Stapleton with open arms, especially the children at the high school, who sang along to his hit song “Traveller.”  

One thing’s clear from the video, Stapleton has definitely left his mark on his hometown. His name can be found on signs all over town, including one that welcomes him back as a “hometown hero.” But as Stapleton makes clear in his voice over, his hometown left just as much of an impact on him.

“This is the place that builds character,” Stapleton says. “Strength lives here. Kindness lives here…This is home, this is where I come from. I was built here.“

You can watch the full clip of Stapleton’s return to his hometown below.

The commercial may only be a minute long, but its message is clear. No matter where life takes you, always remember your roots.