Beginning in the early 1960s, the biggest names in music came together to forever change the game of advertising. Dozens of artists from all different origins of music stepped into the recording booth to create their take on the iconic jingle, “Things Go Better with Coke”.
Conway Twitty joined the ranks of fellow superstar artists Ray Charles, Marvin Gaye, and many more in 1971 with his rendition of the ode to the bubbly drink. While little is known about the jingle other than it was created in 1971, we do know that the company made the decision to never have it aired.
The campaign went on to become one of the company’s most successful advertising ventures. In 1968, a radio industry publication noted awareness of the product amongst teenagers had increased by a whopping 40 percent since the jingles hit the airwaves.
The concept of the jingle lives on with a reimagined concept of the campaign in the from of the “Coca-Cola Happiness” project. The reinvented campaign invited unsigned artists to write a jingle based on the theme to be contributed to a playlist powered by Spotify.
“We wanted to refresh the concept from the ‘60s and ‘70s for today,” director of marketing Joe Belliotti said according to the Coca-Cola Company.
You can listen to Conway Twitty’s lost Coca-Cola commercial below.