photo credit: apsari.com
McDonald’s may be known for being the world’s largest restaurant chain by revenue, severing over 69 million customers on the daily in over 100 countries. Well, now McDonald’s in Sweden has teamed up with the ad agency Nord DDB to open the smallest McDonald’s every created.
‘World’s smallest McDonald’s’ restaurant for bees is now open and it’s just so adorable. pic.twitter.com/bp4dGd67oH
— Indiatimes (@indiatimes) May 23, 2019
No, it’s not for humans, it’s for another species known for making the planet a better place – honey bees. That’s right, a beehive has been created to look just like a McDonald’s restaurant and it’s going viral all over social media.
Nord DDB gives it the nickname, the “McHive” and explains the idea of creating it started with a McDonald’s restaurant located in Sweden putting a beehive on top its roof. They say they’re doing this to pollinate the surrounding area in attempts to combat climate change.
The beehive is said to house over a thousand bees and was auctioned off on May 20th in honor of World Bee Day. The McHive was sold for over $10,000 and the money was donated to a fundraiser for the Ronald McDonald House of Charities.
“We have a lot of really devoted franchisees who contribute to our sustainability work, and it feels good that we can use our size to amplify such a great idea as beehives on the rooftops,” Christoffer Rönnblad, marketing director for McDonald’s Sweden, said in a statement, “this miniature McDonald’s is a tribute to franchisee Christina Richter’s initiative.”
The beehive will be put on a McDonald’s rooftop and hopefully, we can expect to see more of these tiny establishments popping up in more locations.