Brittany Aldean’s New Fragrance Line Hit With Trademark Infringement Lawsuit
on May 19, 2026
Brittany Aldean Drops Her Own Fragrance Line
Brittany Aldean is facing a lawsuit shortly after launching her new perfumes.
Just over a month ago, Brittany Aldean, wife of country singer Jason Aldean, stepped into a new role as a business owner with the launch of a fragrance line.
The collection, called VADA, is named in honor of her grandmother, with 3 different scents available: “19 Twenty-Four,” “Muse,” and “Georgia Dream.”
“We create modern scents for women who embody strength,” the fragrance line’s website states, adding, “those whose hands build what their hearts imagine. Our fragrances are crafted with intention and care, designed to become part of how you move through the world.
Brittany has also said her brand is aimed at women who share similar values. She and her husband have both been very open about their political views and conservative beliefs.
In an interview with Evie Magazine, she said the fragrances are for “the woman who is rooted in red, white, and blue and has good values. Maybe she’s raising a family or building a career, but is faith-based.”
But what was meant to be a form of creative expression has quickly turned into a less-than-ideal launch for Brittany.
VADA is now facing a lawsuit after being accused of trademark infringement.
VADA Sued For Trademark Infringement
According to reports from the Austin American-Statesman, Brittany’s perfume brand is now being sued by a Texas-based jewelry and eyewear company that also operates under the name VADA.
The lawsuit was reportedly filed in federal court in the Western District of Texas, with the company accusing Brittany of trademark infringement.
According to the company’s official website, the original VADA brand was founded in 2013 and later launched its eyewear line in 2020.
The company has found major success over the years, with several high-profile celebrities wearing its products, including Billie Eilish, Big Sean, Alessia Cara, and more.
Because of this success, VADA had been preparing to expand into fragrances, which are reportedly already in production and were planned for a late 2026 launch.
The complaint claims that Brittany’s company has created confusion among customers who believe her brand is connected to theirs, per reports from Whiskey Riff. It also alleges that her “celebrity status” helped her company quickly grow “a larger audience in just a few weeks.”
VADA sent a cease-and-desist letter to Brittany’s company just one day before the fragrance launch. However, her attorneys argue that there are already several other companies using the VADA trademark across the beauty and wellness space.
“The term VADA in connection with jewelry and related ‘lifestyle products’ is diluted and entitled to little protection,” her legal team stated.
In the plaintiff’s lawsuit, they are seeking monetary damages, though the exact amount has not been disclosed. They are also asking that Brittany transfer her brand’s website and social media handles to the Texas-based company.
A local judge has left open the possibility of a preliminary injunction, with a hearing on the matter scheduled for June 9, per Austin American-Statesman.
As of the time of publication, Brittany’s fragrance line is still operating under the same name and has not publicly responded to the lawsuit or filed a countersuit.
