The U.S. Is Currently Running Out Of White Claw
on Sep 20, 2019
If you’re like most Americans, there’s a good chance you’ve had your fingers wrapped around a dewy can of White Claw hard seltzer this summer. As the delicious, low-calorie alcoholic beverage has grown in popularity, the company is struggling to keep up with the sudden high demand for their product.
White Claw has confirmed a nationwide shortage of the drink in the United States, sparked by its rising popularity. Here's what to know about the hard seltzer craze. https://t.co/PlYnn9nijO pic.twitter.com/T0mUI3mwmC
— CNN (@CNN) September 7, 2019
Sanjiv Gajiwala, the senior vice president of marketing at White Claw, told Business Insider, “We are working around the clock to increase supply given the rapid growth in consumer demand.”
Don’t worry – the company believes they will be able to make enough product to meet the consumer demands. It may take some time to bridge the gap, but White Claw asks that consumers hang in there.
Gajiwala stated, “This is a really exhilarating time for the White Claw brand,” he said. “White Claw has accelerated faster than anyone could have predicted and we are thrilled with the immense brand love we’ve received from a wide range of consumers.”
