Facebook / White Claw Hard Seltzer
If you’re like most Americans, there’s a good chance you’ve had your fingers wrapped around a dewy can of White Claw hard seltzer this summer. As the delicious, low-calorie alcoholic beverage has grown in popularity, the company is struggling to keep up with the sudden high demand for their product.
Sanjiv Gajiwala, the senior vice president of marketing at White Claw, told Business Insider, “We are working around the clock to increase supply given the rapid growth in consumer demand.”
Don’t worry – the company believes they will be able to make enough product to meet the consumer demands. It may take some time to bridge the gap, but White Claw asks that consumers hang in there.
Gajiwala stated, “This is a really exhilarating time for the White Claw brand,” he said. “White Claw has accelerated faster than anyone could have predicted and we are thrilled with the immense brand love we’ve received from a wide range of consumers.”