Hannah Harper Scores The Perfect Sponsor For Her “String Cheese” Tour
on Jul 21, 2026
Hannah Harper is currently on her String Cheese Tour, and she’s getting some help from a sponsor that couldn’t be a more perfect match.
Hannah shared the news about the partnership in a video posted to her Instagram page. The American Idol winner starts the video by standing outside her recently purchased tour bus and tells fans she’s been keeping a secret.
That’s when she announced the big news: Sargento has signed on to sponsor her entire run of shows.
“Isn’t it amazing?!” Hannah says.
The 26-year-old then gives fans a quick tour of the exterior of her bus, which has been wrapped with advertising for her collaboration with the cheese company.
The outside of the bus now features a floral patchwork design, Hannah’s name in big red letters, and a large cheese stick graphic on the back.
If you’ve been following Hannah’s journey for a while, then you know this isn’t the first time she and Sargento have crossed paths.
After her original song “String Cheese” went viral earlier this year, the company surprised her with a care package filled with goodies, including plenty of cheese and branded merchandise.
“This partnership means so much to me because Sargento was one of the first brands to reach out and support me, and from day one it just felt like a natural fit,” Hannah wrote in the video’s caption.
“They’re a family-owned company that cares about quality and bringing people together, and those values are really important to me, too.”
Landing a major sponsor like Sargento is a huge milestone for Hannah, especially since she’s on her very first headlining tour just months after winning Season 24 of American Idol.
Hannah Harper Releases First New Song Since Idol Win
If you’re planning to see Hannah live at one of her upcoming shows, there’s a good chance you’ll hear her perform her brand-new song, “Married Into This Town.”
She released the track earlier this month, and it’s a sweet tribute to her husband. Fans first heard the original song when Hannah performed it during the American Idol finale episode.
The lyrics tell her story of leaving behind city life to move more than an hour away to her husband’s small hometown. And now, she proudly calls it home, too. The song’s chorus goes:
Ain’t got a money tree growing in New York / But there’s a dollar store right down the street / I just wanna be anywhere you arе / Hands in the dirt, planting new seeds / Some pеople can’t wait to get out / Oh, but I married into this town / God knows where I’d be right now / If you hadn’t brought me to this town
Hannah’s next live show will be in Strawberry Point, IA, and she’ll continue her String Cheese Tour through late August. After that, she’ll hit the road again with Brad Paisley as a special guest on his tour.
