COURTESY OF WAYFAIR
Kelly Clarkson, the multitalented artist recognized for her hit singles “Since U Been Gone” and “Because of You,” is diving even deeper into the world of home décor. The singer, who became a household name after clinching the first-ever “American Idol” title in 2002, and the Boston-rooted home decor store, Wayfair, have unveiled their latest collaboration – The Montana Collection by Kelly Clarkson Home.
This fresh collection draws inspiration from Clarkson’s ranch home nestled in Montana. As the official brand ambassador for Wayfair, Kelly has personally chose every piece. A fusion of rustic charm with vintage flair and antiquated details, the offerings promise to be a delightful addition to homes looking for a little extra warmth and authenticity.
A sweeping range that spans various furniture and décor categories – from the living room, dining, bedroom, to the home office. The collection includes cozy faux fur pieces and distressed wood furnishings.
“The Montana Collection is a reflection of my sanctuary,” Clarkson shared in a statement, emphasizing the deeply personal touch that went into this collaboration. “Montana is home for me and my kids… I hope it inspires everyone to explore new ways to make their homes truly their own.”
This isn’t the “Because of You” singer’s first rodeo with Wayfair. The Kelly Clarkson Home line was started over three years ago and basically showcases the spirit of Southern living and the elegance of French country. As noted by Jon Blotner, Wayfair’s Chief Commercial Officer, “Kelly’s authentic style and personality have truly shined through,” which is what has resonated the most with their customers.
Wayfair, boasting a hefty $11.9 billion in net revenue for the year ended June 30, continues to be a global leader in home furnishings and décor. With a catalog of 40 million products and a clientele of 21.8 million, their collaboration with Clarkson further cements their commitment to diversifying and staying atop market trends.
Interestingly, celebrity-home collaborations are becoming quite the trend. Paris Hilton has announced her exclusive “Be An Icon” kitchen and home products collection with Walmart. Meanwhile, actor and culinary enthusiast Stanley Tucci has paired with Williams-Sonoma for the “Tucci by GreenPan” line.
In a landscape brimming with celebrity collaborations, Kelly Clarkson’s genuine touch, combined with Wayfair’s ability to make smart decisions, is setting The Montana Collection apart. Whether you’re a die-hard Clarkson fan or simply someone with an eye for homely elegance, this collection promises to strike the right chord.
Shop Kelly Clarkson’s Montana Collection HERE.
Take a tour of Kelly Clarkson’s Montana cabin in the video below.