Toby Keith Acquires Legendary Bait & Tackle Company, Luck E Strike

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Toby Keith recently made a splash in the world of outdoor sports by acquiring the renowned bait and tackle brand, Luck E Strike. Known for its top-quality fishing gear, Luck E Strike has been a favorite among anglers for over 50 years. With this acquisition, Toby Keith hopes to bring the brand back to its glory days and give it a fresh new focus.

Luck E Strike has always been a staple for both professional anglers and weekend warriors, so it’s no wonder Toby Keith was drawn to it. As the singer of the patriotic anthem “Made in America,” Keith knows the value of tradition and American craftsmanship. He sees Luck E Strike as an iconic fishing brand that deserves to be celebrated and cherished.

One of the biggest highlights of the company’s revival is the involvement of fishing legend Jimmy Houston. Endorsed by the National Fresh Water Fishing Hall of Famer himself, Luck E Strike is set to make a big splash in the fishing world.

Houston, known for his incredible fishing skills and two 1st Place Finishes at the Bassmaster Classic, has been a loyal spokesperson for Luck E Strike for decades. And now, with Toby Keith at the helm, the company is ready to make waves.


Toby Keith’s vision for Luck E Strike goes beyond just revitalizing the brand. He plans to expand its product line to include rod-and-reel combos, apparel, fishing tools, and tackle systems. With his dedication and marketing prowess, there’s no doubt that Luck E Strike will become a global tackle brand, reaching anglers all over the world.

Luck E Strike has a rich history, and Keith recognizes its importance in the fishing industry.

“They’ve got a lot of history,”Keith says. “It’s actually one of the earliest fishing brands that is universally stocked in national retailers.”

Luck E Strike had faced some challenges in recent years, but Toby Keith is ready to turn the tide. With the support of Jeff Williams, an accomplished angler and tackle developer, and Todd Hempen, a seasoned expert in retail and supply chain, Keith has assembled a dream team to bring Luck E Strike back to its former glory.

So, get ready to cast your lines and reel in some amazing catches with the revamped Luck E Strike. Toby Keith and his team are working tirelessly to make sure this American original shines bright once again.

With their passion, expertise, and the timeless appeal of Luck E Strike lures, there’s no doubt that fishing enthusiasts, including pro anglers, will be flocking to get their hands on these exceptional products.

As Toby Keith continues to make waves in the world of music, he’s now making waves in the fishing industry. Luck E Strike is set to become the go-to brand for anglers who seek quality, tradition, and American spirit. It’s time to get hooked on Luck E Strike all over again.

Jimmy Houston Speaks On Toby Keith’s Big Decision Below

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