George Strait’s New Wrangler Ad Sparks Frenzy Among Country Fans

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George Strait releases new Wrangler commercial that had his fans swooning (Photo Credit: Michael Hickey/Getty Images)

For over 30 years, two names in country music have gone hand in hand: George Strait and Wrangler jeans.

Their history probably goes back even further to before Strait became famous and known top the world as The King of Country Music. Strait is as Texas as they come and appreciates how real Texas cowboys dressed with “starched Wranglers, starched shirts and a nice hat, and nice boots.”

If you’ve ever seen him perform, that is exactly what he is wears on stage.

NASHVILLE, TN - AUGUST 24:  George Strait performs onstage during Skyville Live Presents a Tribute to Jerry Lee Lewis on August 24, 2017 in Nashville, Tennessee.
George Strait performs onstage during Skyville Live Presents a Tribute to Jerry Lee Lewis on August 24, 2017 in Nashville, Tennessee. (Photo by Rick Diamond/Getty Images for Skyville)

Professionally, Strait began working with the brand as early as 1992 when Wrangler supplied clothing for the movie Pure Country, which the country singer starred in.

Check out one of his first commercials for the brand in 1995 below.

Youtube video

In 2003, Wrangler introduced the George Strait Cowboy Cut Collection, which consisted of specialty shirts.

George Strait announces partnership with Wrangler in his Strait Talk newsletter
George Strait announces partnership with Wrangler in his Strait Talk newsletter (Photo Credit: GeorgeStrait.com)

Eventually, the collection included jeans, which are still being sold over 20 years later.

George Strait Stars In A New Wrangler Commercial

On September 21, George Strait and Wrangler released a new commercial for the collection, now simply called the “George Strait Collection,” the line includes jeans, long leave shirts, short sleeve shirts, a front zip vest, and a quarter zip pullover.

The new ad featured Strait wearing his clothes in different Texas locations along with a voiceover:

“You know how to spot an original?” Strait asks. “They never change who they are or what they stand for. Same as true with Wrangler. We’ve been together for over 30 years. And no matter how much time goes by. no matter which way the wind blows, there they are. The style might change, but they still strike the same chord. The Wrangler George Strait Collection. Love live cowboys.”

Wrangler George Strait Collection drops new commercial

Fans Were Swooning Over The Ad

Strait garnered so much support after he posted the ad, and man yof those reactions were his longtime fans swooning!

See some fan reactions below!

“Love you George…wrangler butts drive me nuts”

“Awww, this man . . . The King of Country! I have loved him, his music, and his wrangler, since 1982!!!”

“you and your wranglers- has been in my life – for over 52+”

“There’s a difference in living and living well”

“Like a fine wine”

“Sooo handsome and timeless love it”

“Even at 73 he has the best Wrangler rear-end ever!”

“Those w w’s make you wanna be in Amarillo by morning! especially on George! He is one of my favorite artists.”

“At 74 them thye still look them hot on you George Strait”

Fans react to George Strait's Wrangler commercial
Fans react to George Strait’s Wrangler commercial (Photo Credit: George Strait / X)

Watch the commercial below.

Youtube video

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About the Author

Jennifer Pernicano

Hi! I'm Jen, a Southern California-based country music fan. One of my favorite things to do is go to a country concert and experience the art of storytelling in person. There truly is nothing else like it!

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