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After losing their spot on a major tv network, the ACM Awards has found a new home…but for many, it won’t be accessible without coughing up more than $100.
In 2022, the 57th annual Academy of Country Music Awards will only appear in 1 place – streaming via Amazon Prime.
Amazon Prime has been around for nearly two decades and has steadily increased in price as services and features are added or upgraded. What once began as a $79 annual fee has since become a $119 fee.
Only about 56 million Americans have an Amazon Prime subscription – a drop in the bucket compared to the population which is just over 330 million.
A far larger number of Americans can watch local CBS affiliates for free using a digital TV receiver and television. It remains to be seen how this will affect the ACM Awards’ viewer turnout.
When the ACMs split with CBS a few months back, it followed a steady decline in viewers – only pulling in 6.08 million households in 2021, marking the lowest turnout in the show’s history.
Now, via a press release, the Academy of Country Music has announced that the next awards show will only be available to those who subscribe to Amazon Prime and will only be available on streaming devices.
What do you think of this change? Let us know in the comments.