Budweiser is reviving a classic Super Bowl tradition by featuring their Clydesdales in their latest ad, titled “Old School Delivery.”
In a nod to past Super Bowl commercials, Budweiser has released their one minute ad ahead of the Super Bowl on February 11. The recently-released commercial takes viewers to a small town that is experiencing a brutal snow storm— and a local bar is unfortunately facing a beer shortage due to the terrible weather.
Running in to save the day, however, enters the iconic Clydesdale horses, where they step in to pull a carriage loaded with Budweiser beer through the snow-covered streets.
When trouble ensues for the carrier, who is actually a real Budweiser wholesaler of more than three decades, according to Good Morning America, and his horses due to not being able to see through all of the snow, another familiar face from Budweiser’s Super Bowl commercials makes an appearance: the cherished Labrador. The beloved pup ends up guiding the horses through the storm, ensuring they safely reach the town’s bar.
The blast from the past by using nostalgic characters in their new ad follows a challenging period for Anheuser-Busch, Budweiser’s parent company.
The beer franchise underwent a months-long boycott nationwide, triggered by Bud Light’s partnership with transgender social media influencer Dylan Mulvaney in April 2023.
The politically-driven boycott eventually led to Budweiser losing its status as America’s No.1 beer, with Mexican lager Modelo taking its place. Despite these challenges, Budweiser’s return to the Super Bowl stage with the Clydesdales seems the be the companies way to declare their rebrand, aiming to reconnect with their targeted audiences through the everlasting charm of its iconic characters.