First Look: Inside Alan Jackson’s New Distillery & Museum Project
on Jun 26, 2026 • Updated Jun 26, 2026
Country music legend Alan Jackson has added another exciting venture to his expansive portfolio. In addition to being one of the best-selling country artists of all time, the Georgia native has proven himself to be a multifaceted businessman.
The Grand Ole Opry member founded his premium spirit brand, Silverbelly Whiskey, in 2022. Named after the color of his signature cowboy hat, each batch represents one of Jackson’s number-one hits. Now, that dream has been turned into a brick-and-mortar distillery and tasting room.
Fans can now visit Alan Jackson’s Silverbelly Whiskey Distillery and Museum in downtown Nashville, which opened its doors to the public on June 25th. Located at 121 3rd Avenue South, the dual-themed attraction also features extensive displays and memorabilia curated by the “Chattahoochie” singer himself.
The new business is located just steps away from AJ’s Good Time Bar, which he founded in 2016. Silverbelly CEO Robbie Goldsmith shared:
“We couldn’t be more excited to bring Alan Jackson’s local, Tennessee-made Silverbelly Whiskey to downtown Nashville. This is a truly unique setting and opportunity for people to get into the ‘spirit’ of what country music and Music City are all about.”
See Inside Alan Jackson’s Distillery & Museum
Alan Jackson’s Silverbelly Whiskey Distillery and Museum provides visitors with multiple ways to immerse themselves in Jackson’s storied career.
On the ground floor, guests can enjoy cocktails or flights of Silverbelly Whiskey, listen to live music, shop for exclusive merchandise, and snap photos in the photo booth. Custom murals celebrating the “Good Time” singer and his lyrics adorn the walls.
Upstairs, guests take a walk through Jackson’s iconic career. The museum is filled with personal artifacts, awards, cherished photos, wardrobe items, priceless instruments, and more. Additionally, whiskey lovers can participate in a guided tasting through four Silverbelly spirits.
The opening aligns with Alan Jackson’s final live show, which will take over Nissan Stadium on Saturday, June 27th.
The museum will be open from 10 am – 5 pm daily. Tickets and more information can be found here. Get a glimpse inside in the video below!
