The ad went viral earlier this week with some conservatives drawing comparisons to Anheuser Busch’s controversial Bud Light marketing partnership.
The Miller Lite ad, released in March in conjunction with Women’s History Month, lashed out at the company’s beer ads of the past and their use of bikini-clad women.
In the video, comedian Ilana Glazer is seen walking past old beer posters showing the scantily-clad women and throwing one in the trash.
“Here’s a little-known fact. Women were among the first to brew beer…ever. From Mesopotamia to the Middle Ages to Colonial America, women were the ones doing the brewing,” Glazer informs viewers.
“Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis,” she said. “Wow. Look at this s—! Wild!”
She goes on to say that it’s time that beer makes up for their past by “cleaning up” all such promotional materials. So, Miller Lite is searching the internet and buying up old beer ads so they can use it for the good of women brewers. They plan to accomplish this by turning what they call “s—” into compost that can be used as fertilizer. That fertilizer, in turn, helps female farmers grow hops that are used to make beer.
Bud Light’s partnership with Mulvaney came to light a month after Miller Lite’s ad aired. Bud Light became the target of a massive boycott due to the partnership when Mulvaney revealed a can created just for the influencer to celebrate 365 days of “womanhood.”
Outspoken conservative celebrities such as Kid Rock, John Rich, Ted Nugent and Travis Tritt voiced their opinions on the partnership, garnering a great deal of online support that turned into a full-blown boycott.
Kid Rock was the first to speak out against Bud Light in a video posted to Instagram. “Grandpa is feeling a little frisky today. Let me say something to all you and be as clear and concise as possible,” he said before opening fire on several cases of Bud Light stacked on a table. He concluded the video with a profanity-laden message for Bud Light and Anheuser-Busch. “Have a terrific day,” the said before the clip ended.
The Miller Lite ad and Bud Light partnership have been drawing comparisons from the conservative crowd who are calling out the companies for going “woke” and missing the mark when it comes to reaching their primary drinking market….men. A Gallup poll indicates that only 24% of beer drinkers are women.
Country star John Rich appeared on Newsmax Monday (May 15) and called out beer companies for “preaching at” and “proselytizing” beer drinkers who simply want to enjoy a cold drink in peace.
“What is going on with marketing these days?” Rich questioned. “Leave me alone. I’m trying to have a beer right now.”
He added, “The people running these ad campaigns – it’s their right to market it however they want to. But, whatever happens, just leave me alone and let me have my beer in peace.
Twitter users had plenty to say about the ad as well.
Miller Lite saw the Bud Light disaster and decided they needed their own woke beer ad. These companies are broken & have no idea who actually consumes their products: pic.twitter.com/k9RKWVLJRF
— Clay Travis (@ClayTravis) May 15, 2023
So women in bikinis selling beer is a problem but Dylan Mulvaney in a bubble bath wearing pearls is just fine. Men really do make the best women. https://t.co/OHwXyhnvPC
— David Marcus (@BlueBoxDave) May 15, 2023
— Fox News (@FoxNews) May 16, 2023
A spokesperson for Miller Lite’s parent company, Molson Coors, responded to the backlash saying that there is nothing controversial in the ad.
“This video was about two things: worm poop and saying women shouldn’t be forced to mud wrestle in order to sell beer. Neither of these things should be remotely controversial and we hope beer drinkers can appreciate the humor (and ridiculousness) of this video from back in March,” the statement read.