Priscilla Presley Sued By Self-Titled Company She Co-Created

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Priscilla Presley is involved in a legal battle with a company she helped establish, Priscilla Presley Partners (PPP), over allegations of breaching their contract.

The lawsuit, brought by PPP, claims Presley backed out of an agreement granting the company exclusive rights to handle her name, image, and likeness.

Priscilla Presley Partners Sues Priscilla Presley

The situation, which was first reported by Daily Beast, occurred when Brigitte Kruse, a memorabilia auctioneer, joined forces with Presley during a challenging financial period for the star. Priscilla faced major financial difficulties, allegedly owing $700,000 in unpaid taxes. Her financial woes were largely attributed to a prior decision made almost twenty years ago to sell her last name’s rights and interests to Authentic Brands Group, resulting in her low future income. Seeking assistance, Presley turned to Kruse, and together, they established PPP in January 2023. Kruse assumed majority ownership with 51 percent, while Presley held a minority stake of 49 percent.

“Kruse and Priscilla agreed to form PPP to own, control, develop, protect, and commercially exploit Priscilla’s name, image, and likeness,” the lawsuit reports.

However, the partnership took a turn for the worse when Presley allegedly cut ties with Kruse and PPP just as they were on the verge of launching projects, including the movie “Priscilla,” based on Presley’s memoir.

Kruse claims in her complaint that she played a major role in negotiating the movie project, only to be abruptly cut off by Presley as the film was about to be released. Presley’s actions excluded Kruse from the film premiere and any further business opportunities. In result, a legal battle ensued, with PPP suing Presley for breach of contract in Florida, where the company was formed.

Presley, in response, argues that she is based in Los Angeles and has no substantial ties to Florida. In court filings, Presley’s legal team seeks to dismiss the lawsuit, claiming that Kruse targeted their client and that Presley broke away due to the discovery of serious financial wrongdoing.

A hearing for the case will take place on May 15 of this year.