It’s been more than a week since the Anheuser-Busch controversy ignited with the likes of Kid Rock, Travis Tritt and John Rich getting behind a boycott of the brand.
The musician spoke out during a recent podcast interview with Newsmax’s “Eric Bolling the Balance” about Anheuser-Busch’s partnership with transgender influencer Dylan Mulvaney.
“The beauty of my life is that I’ve never spent one red cent on alcohol,” Nugent said. “But I made sure that my entire crew and my family will never allow any Anheuser-Busch products anywhere near my world.”
The 74-year-old guitarist and outdoorsman also referenced Jack Daniels’ pride-related campaign, saying that the brands are being “disrespectful” their their “core consumer demographic.”
“How can they possibly have a meeting around the table and come to the conclusion that they’re going to piss in the face of the people who pay their salaries?” he said. “This is the epitome of cultural deprivation in an ongoing tsunami of cultural deprivation.”
Nugent added that “good people are still standing their ground” and said that his community of farmers, ranchers, cops, teachers and more are standing with Kid Rock.
Travis Tritt wrote on Twitter that he would no longer be including any Anheuser-Busch products on his tour rider. Tritt added that he wasn’t the only artist to do so, but others weren’t speaking out publicly for fear of being “ridiculed and cancelled.”
Other artists who are deleting Anheuser-Busch products from their hospitality rider might not say so in public for fear of being ridiculed and cancelled. I have no such fear. https://t.co/YgjO9P03tR
— Travis Tritt (@Travistritt) April 6, 2023
John Rich also shared his opinion on the Bud Light boycott, ultimately choosing to remove their products from his Nashville bar, Redneck Riviera.
Instead of tossing #Budlight out of my bar @rnrbarnash when the story broke, I gave it a week to let my customers decide. Well, they spoke. Bud Light went from our #1 selling beer to flatlining in sales. My current inventory of Bud will be skunk before it’s depleted. Case closed.
— John Rich🇺🇸 (@johnrich) April 12, 2023
Kid Rock took to Instagram where he proclaimed, “Grandpa is feeling a little frisky today. Let me say something to all you and be as clear and concise as possible.”
The musician then opened fire on several cases of Bud Light stacked on a table in his yard. He then delivered a profanity-laced message to Anheuser-Busch. STRONG LANGUAGE WARNING!
View this post on Instagram
The Bud Light Boycott was triggered by a recent partnership between the company and a transgender influencer.
The Bud Light Boycott started as a result of Anheuser-Busch’s recent partnership with transgender star Dylan Mulvaney. Bud Light’s parent company recruited Mulvaney to promote the company’s March Madness contest.
Mulvaney, who has a whopping 1.7 million Instagram followers, posted a video promoting the contest and announcing the partnership on April 1, 2023. In the clip, the influencer sipped a Bud Light and revealed a special can the company made featuring her face.
“This month, I celebrated my day 365 of womanhood, and Bud Light sent me possibly the best gift ever: a can with my face on it,” Mulvaney shared.
In a statement to Fox News, Anheuser-Busch defended it’s partnership, saying:
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics. From time to time we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public,” an Anheuser-Busch representative told Fox News.